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Understanding the Hispanic shopper

Over the next four weeks, American shoppers will spend billions on holiday gifts, and advertisers will spend nearly as much trying to convince them to buy their products. It’s important then for media buyers and planners to understand who they’re targeting and choose their media mix accordingly.



Posted by HispanicPro on November 25, 2015 at 8:11am

5 tips for networking at Christmas parties

Christmas parties aren’t just about mistletoe and eggnog, they’re also a great time for networking.

Whether you are recently unemployed or looking to climb the corporate ladder, Global News is getting advice on how to take advantage of holiday celebrations from professionalism expert Sue…


Posted by HispanicPro on November 23, 2015 at 3:13pm

Ignore Hispanics at Your Own Risk

There’s no doubt that Hispanics are important c-store customers. But convenience operators are not alone in their quest to entice the fastest-growing ethnic group through their doors; grocery, mass-merchant, warehouse/club and drug-store retailers are also targeting Hispanic consumers.

But you do have…


Posted by HispanicPro on November 23, 2015 at 3:08pm

PwC: Hispanics Are Pioneers in Mobile Health Adoption

Hispanics are pioneers in mobile health adoption and will become primary care’s consumer mavericks, according to a new report from PwC’s Health Research Institute (HRI). In the report, “Primary Care in the New Health Economy: Time for a Makeover,” HRI finds Hispanics have adopted mobile health at a faster…


Posted by HispanicPro on November 23, 2015 at 3:01pm


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