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Over the next four weeks, American shoppers will spend billions on holiday gifts, and advertisers will spend nearly as much trying to convince them to buy their products. It’s important then for media buyers and planners to understand who they’re targeting and choose their media mix accordingly.
Posted by HispanicPro on November 25, 2015 at 8:11am
Whether you are recently unemployed or looking to climb the corporate ladder, Global News is getting advice on how to take advantage of holiday celebrations from professionalism expert Sue…Continue
Posted by HispanicPro on November 23, 2015 at 3:13pm
There’s no doubt that Hispanics are important c-store customers. But convenience operators are not alone in their quest to entice the fastest-growing ethnic group through their doors; grocery, mass-merchant, warehouse/club and drug-store retailers are also targeting Hispanic consumers.
But you do have…Continue
Posted by HispanicPro on November 23, 2015 at 3:08pm
Hispanics are pioneers in mobile health adoption and will become primary care’s consumer mavericks, according to a new report from PwC’s Health Research Institute (HRI). In the report, “Primary Care in the New Health Economy: Time for a Makeover,” HRI finds Hispanics have adopted mobile health at a faster…Continue
Posted by HispanicPro on November 23, 2015 at 3:01pm